| Luckin Coffee: Digital Strategies, Governance, and Ethics (Simplified Chinese version) |
| 作者姓名：Yulin Fang; Ning Su; Yuqin Jiang; |
| 商品類型：Case (Pub Mat) | 商品編號：W28372 |
| 出版日期：2022/03/28 | 內容長度：16 頁 |
Designed as a coffee chain enabled by a digital platform, Luckin Coffee Inc. leveraged extensive customer behavior data gathered from its application (app), information systems, and technologies to offer innovative customer experience and high operational efficiency. Merging online with offline channels, this digital start-up quickly grew into a formidable competitor for Starbucks Corporation in China and became a star in the technology industry. .....more
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| Luckin Coffee: Digital Strategies, Governance, and Ethics |
| 作者姓名：Yulin Fang, Ning Su, Yuqin Jiang |
| 商品類型：Case (Pub Mat) | 商品編號：W24623 |
| 出版日期：2021/10/09 | 內容長度：17 頁 |
Designed as a coffee chain enabled by a digital platform, Luckin Coffee Inc. leveraged extensive customer behavior data gathered from its application (app), information systems, and technologies to offer innovative customer experience and high operational efficiency. Merging online with offline channels, this digital start-up quickly grew into a formidable competitor for Starbucks Corporation in China and became a star in the technology industry. .....more
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| Luckin Coffee: Digital Strategies, Governance, and Ethics - Teaching Note |
| 作者姓名：Yulin Fang, Ning Su, Yuqin Jiang |
| 商品類型： | 商品編號：W24624 |
| 出版日期：2021/10/09 | 內容長度：8 頁 |
Teaching note for product W24623.
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